One of the cornerstones of successful communication lies in its ability to adapt and respond to how people receive digital messages. Today's emerging technology defines viewable channels based on their respective display size, known as "viewports." This ever-changing spectrum of tablets and handheld devices varies in its ability to properly display multimedia, often resulting in ineffective messaging that can hurt an organization's brand. Where once the art of communication was a matter of well-written copy, it has now evolved into a truly challenging endeavor for the "communications specialist." Communications is now comprised of individuals wearing many hats and being masters of visual design, photography, video production and information technology –all this, on top of being a a lyrical wordsmith.
A professional organization is now tasked with developing a communication strategy that follows a number of disciplines: digital messaging needs to be responsive and designed to display properly on all electronic devices; workplace professionals need to commit and embrace new technology for the sake of effective messaging; and, of course, it is now more important than ever that messaging be more creative –more than just compelling written content, it needs to cut through the clutter with dynamic, eye-popping, visual multimedia, with graphics, photos and videos. All this needs to be measured and tested using performance-tracking.
I advise companies on effective messaging. I produce responsive visual content designed to display on a myriad of mobile devices. I research target demographics and use web-analytics to define measurable trends for effective redistribution. My experience covers web, email and social media channels adapting to the weaknesses and targeting the strengths of each marketing niche.
This is a call to step up your game. If you sense that your communications efforts have fallen behind, please contact me. I cover the central to northern Virginia area from Richmond to Washington, D.C. I have more than 10 years of experience in print and digital communications for large associations, retail operations, and newsprint and radio media.
Additional website work:
Classic Rock 969
993 The Vibe
Lawyers Without Rights
Ingle Bar Construction NNEMAP Food Pantry
Doug Meyers Interiors
Parrish Body Shop
One Stop Auto Service Center
Christ Lutheran Church of Fredericksburg
A Plus HomeInspection
US Orthotics and Prosthetics
Sherbeyn Beef Jerky
Union Hall Conf Center Live365:
WFLS / ClassicRock969 / 993TheVibe
“Mitch is a wonderful web designer to work with as he understands the entire picture when putting together a product. He realizes the end result of the design is to bring traffic AND revenue to the business. Always willing to help where needed.”
“Mitch has a great creative flair, and comes up with 'outside the box' solutions to our graphical needs. He's easy to deal with, and is good at understanding the needs of his clients. He's very well versed in the technology used in his field. He has good vision to be able to see the best path from concept to finished product. He's a pleasure to work with!”